Cesar Cesar

Make it better

I discovered my first slimming mirror years ago during a stay at a very bougie hotel in Italy. It made my stay so much more pleasurable. And the voice in my head telling me it was not real was in Italian, so I couldn't understand it. Che cosa? Years later I bought a floor mirror for my bedroom that turned out to be very slimming. And once again I was transformed every morning to my 10lb slimmer self.

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Ruth Bienstock Ruth Bienstock

La Dolce Vita

We just got back from a trip to Italy and in addition to my…. few purchases, I feel like I brought part of its essence home with me.

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Ruth Bienstock Ruth Bienstock

Just want to have a word…

A few days ago I went into a neighborhood boutique and came across a great black sweatshirt with the word Freedom written on it in white letters. After trying it on I walked over to the cash register to purchase it and just as I was handing over my overtaxed credit card, I paused.

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Ruth Bienstock Ruth Bienstock

Quirks and Confessions of a 55-year-old woman

The succession of quiet evenings in the past months ( yes, New Yorker magazine, life and dating right now are like living in a [Jane Austen Novel][1] ) has made my mental chatter all the louder. So, after ordering yet something else that I absolutely didn’t know I needed online, I started to compile a list.

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Ruth Bienstock Ruth Bienstock

So Now Let Me Share

Ask a New Yorker for directions and they will stop whatever they are doing to give them to you. If on a train, multiple people will sometimes chime in to make sure that you get the best route.

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Ruth Bienstock Ruth Bienstock

Greater Than Before

It feels like every decade or so there comes a ‘where were you when ..’ moment. Now, historically those moments have often occurred from a tragedy but the most recent occurrence couldn’t be more different.

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Ruth Bienstock Ruth Bienstock

Moving Forward and Coping

Our store gives me the opportunity to be in contact, albeit distanced, with such a variety of people. Not alone is that delightful and at times inspiring, recently it also given me insight into our collective conscience, especially that of New Yorkers.

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Ruth Bienstock Ruth Bienstock

Social Distancing By The Sea

I’m on vacation!! Although after months of having not worked during the quarantine, it doesn't feel as starkly different from my city life than when I would come here after months of 6-day work weeks.

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Ruth Bienstock Ruth Bienstock

And Now For Phase Two

The city entered Phase 2 last Monday. For OUTLETTE that meant that we were finally allowed to have customers in the store. I wanted to do a re-opening promotion where you would receive a certain percentage off your purchase for every pound that you put on during the quarantine.

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Ruth Bienstock Ruth Bienstock

Sweatshirts, Snacks, Cash

A couple weeks ago my kids were leaving the apartment for the day. It was cool outside and as I had done a thousand times before I went through my checklist with them at the door. Sweatshirts, snacks, cash, Purell? But at that moment it struck me that this time was very different.

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Ruth Bienstock Ruth Bienstock

Looking Forward

Now that there is real talk about reopening NYC in phases, beyond the uncertainties about safety, the economy and business my thoughts are going to another aspect of the picture.

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Ruth Bienstock Ruth Bienstock

Ruth’s Quarantine Diary

Hi everyone!

Among the myriad of things that I miss from being in the store, chatting with our customers is the one that I miss the most. Now that the store is temporarily closed, I thought short (-er than this one) blog entries would be a great way for me to continue feeling connected to all of you and introduce new customers to the website. Yes, it would be a one sided chat, but according to Scott that’s my favorite kind.

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